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Project Story
As a top global sports event, the 2022 World Cup had extremely high standards for the quantity, quality, and delivery timeliness of peripheral publicity supplies. Hand flags and advertising flags, as important carriers for on-site and surrounding publicity of the event, needed to be in place before the event was held to support the creation of an event atmosphere and brand communication.
Project Goals
The relevant organizers of the 2022 World Cup hoped to strengthen the publicity effect at the event site and increase the attention of global audiences to the event by customizing high-quality hand flags and advertising flags. At the same time, they required delivery to be completed before the event was approaching to ensure that the publicity supplies were put into use in time.
Challenges
Capacity and Timeliness Pressure: 1.04 million flags needed to be completed in a short period, and there were differences in the process details between hand flags and advertising flags, which put extremely high requirements on synchronous production efficiency.
Balance Between Quality and Delivery: As international event supplies, the printing clarity, color restoration, and durability of the flags needed to meet strict standards. At the same time, it was necessary to ensure early delivery to reserve time for transportation and distribution.
Solutions
Line-Separated Collaborative Production: The full-auto printing center and multiple sewing production lines were put into use. Production areas were divided according to the categories of "hand flags" and "advertising flags". The daily capacity indicators of each line were clarified (the daily average capacity was not less than 47,000 pieces). The raw material center prepared goods in advance to ensure uninterrupted fabric supply.
Speed Up Full-Process Quality Control: In the printing process, a combination of batch sampling inspection and random re-inspection was adopted to ensure that the color and clarity met the standards. Before shipment, the packaging and quality inspection links were integrated, and packaging was carried out while inspecting to shorten the later preparation time and reserve space for early shipment.
All 520,000 hand flags and 520,000 advertising flags passed the quality inspection. Production was completed within 22 days and shipped 3 days in advance, which were successfully put into the publicity of the 2022 World Cup. With this supply performance, Gahumi demonstrated its ability to customize and deliver supplies for large-scale international events.
About the Project Background
The 2022 World Cup attracted global attention, and the timely supply of event publicity supplies was an important part of event preparation. Hand flags and advertising flags, through being waved by the audience and venue layout, became key carriers to convey the enthusiasm of the event and strengthen brand exposure, which had strict requirements on the efficiency of production and delivery.
About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrating product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports activities items, fans' scarves, hats and caps, and other election accessories, etc.
Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa and the Middle East, and have established long-term partnerships with companies from all over the world. With over 300 highly qualified staff and 3 manufacturing facilities (with a total area of 5,000 square meters, including a raw material center, a sewing center, a full-auto printing center, and an assembling center), we can efficiently respond to large-scale and time-sensitive production needs and provide OEM/ODM services.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
It was necessary to complete 1.04 million flags in a short time and ensure quality. Gahumi not only did it but also shipped 3 days in advance, giving us more time to prepare for distribution. Their production capacity and quality control capabilities are fully capable of meeting the needs of international events.
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